Tara Button, CEO of BuyMeOnce.com asks 'What should we be advertising?'
What is the purpose of advertising? Can it move beyond primarily selling stuff? Do you ever find yourself justifying your job?
Beers for Good is a meet-up for people in advertising who are interested in making a positive difference together. Each time, we share questions, challenges and discuss ways we can use our creative skills for good.
This Beers for Good is a cracker as we're joined by Tara Button, CEO of BuyMeOnce.com.
Tara was a copywriter who, for the last decade, has had a troubled relationship with advertising, often feeling like the work demanded she put aside her personal qualms and morality. "You're in the wrong industry", was something she heard often.
What started as a small website she built in her spare time, "Buy Me Once" has become both a shop and an environmental movement which aims to change consumer habits away from our throwaway culture. The website has received almost 1.3 million unique visitors and has had features in both national and international news.
Now an established entrepreneur with a small team behind her, she's reflecting on how advertising made her and her business what it is today and how what she's learnt might change the advertising of tomorrow.
This time we are kindly being hosted by CHI & Partners in Rathbone Street so we look forward to seeing you there.
Jonathan and Rebecca
7-9 Rathbone St, Fitzrovia, London W1T 1LY, UK
An event page by Jonathan Wise
We ask for your email address so that we and the attendees have a way of contacting you.