Brainpower: neuroscience in storytelling

location Ace Hotel Shoreditch | 2 PM-5:30 PM Tuesday 29 March 2016 (GMT)

Northzone CxO Seminar

Neuroscience is increasingly at the forefront of cutting edge product and marketing thinking. It's being used to get at the core of company strategy, product development, and to create compelling brand stories. Join the Northzone community for an afternoon exploration with two leading experts in how to harness this brainpower in your business.

What you'll learn

-how to apply neuroscience to strategy and product development

-how to use neuroscience thinking to create stories that will really resonate with your customers

Who's coming?

Anyone grappling with questions of strategy and storytelling in product and marketing.

Who are the experts?

-Nathalie Nahai - Web psychologist and author of Webs of Influence: the Psychology of Online Persuasion

-Douglas Van Praet- Neuroscience marketer and strategist

-Assia Grazioli-Venier - digital media strategist and Northzone Advisor

-Justin Cooke - digital marketing and edtech expert and Northzone Advisor

The event will run from 2 to 5:30PM, followed by drinks and dinner.


  • Douglas Van Praet

    Neuroscience marketer and author of Unconscious Branding

  • Nathalie Nahai

    Author, web psychologist, presenter of @guardiantw podcasts. Love psychology, tech & human behaviour. Gourmande, dancer, adventurer...

  • Justin Cooke

    Venture Partner at VC Northzone, BIMA Ambassador, Non-Exec of FutureLearn, Board of British Museum. Using digital to change the world in transformational ways


  • northzone

    Northzone is a tech VC investing in rockstar teams.


Ace Hotel Shoreditch

100 Shoreditch High St, London E1 6JQ, United Kingdom

map Open in Google maps | Apple maps | Citymapper

Sign in to edit

Complete your event page