Join DigitasLBi & The Comms Lab for an evening with Stop Funding Hate founder Richard Wilson
Last summer, the Stop Funding Hate campaign launched in response to the surge in hate crime following the Brexit vote. It calls on brands to divest their advertising spend from media outlets which promote prejudice. The brandjamming campaign went viral, leading to Lego discontinuing their promotional tie up with the Daily Mail & The Co-operative Group reviewing where it advertises in the light of its values.
As we head into to 2017, the issue of where we advertise is only likely to get more pronounced. Adweek has asked whether 2017 will be the year that “placing ads in fair publications overtakes number of clicks on brand strategists’ priority lists.” Are campaigns like Stop Funding Hate a good response and if so, what should they do next?
Join Stop Funding Hate founder, Richard Wilson for a conversation about the future of this work. It’ll be an evening to chew over the difficult questions and to roll up your sleeves and get practical about solutions.
An event page by Ella Saltmarshe
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