Startup Immersion

| 10 AM Saturday 27 April — 6 PM Sunday 28 April (EEST)

A weekend deep dive into the life and skills of an entrepreneur.

Startup Immersion is a hands-on experience covering the muddy exploration and hard decisions that founders face when getting their ideas off the ground.

Startup Immersion is different than most startup workshops. You'll pick an idea to develop, and work on it in a team - and you'll get guidance as quick, distilled guidance.

Over the day, you'll hear stories from real entrepreneurs, and apply their main lessons learned so you get the feel for it yourself. At the end, you'll have heard from a range of entrepreneurs, and tried some of their approaches yourself, so you can decide what's best for you and keep progressing.

Topics covered:

Startup Immersion covers the most important topics covered in startup accelerators - distilled into an intense weekend.

Learning from customers: Turn customer conversations into facts, decisions and action. Instead of collecting customer opinions, learn to assess their life and world-view so you can design a product they'll love.

Product Design: How do you decide which type of product to build, and how do you get the first version right?

Launching and making money: So many entrepreneurs start with nothing, but quickly build a money-making business. You'll learn how to get this speedy start.

Managing by the metrics. You'll learn the simple metrics framework that's used in 2 of the world's top performing startup funds. It'll show you what to measure, and how managing by these numbers keeps your whole team working towards the biggest impact on a weekly basis.

Team alignment. Why do startups with good ideas and paying customers fail? Mostly because the core team isn't properly aligned. They think they agree, but actually pull in different directions, slowing themselves down. We'll teach you a few exercises that expose misalignments early, and clearly point everyone towards common goals.


Show up with a startup idea, or a sense of what who you want to help.

  1. Teams form around ideas
  2. [Discussion] How entrepreneurs think
  3. [Hands-on] Learning from customers to design your product.
  4. [Hands-on] Strategic decision-making as a team.
  5. [Hands-on] Product Design
  6. [Hands-on] Using experiments to launch.
  7. [Hands-on] Picking your one metric that matters.
  8. [Discussion] Tacit disagreements and execution speed.

Who Is This Course For?

Deciding On A Career Path: Would you like to work for a big company or work for yourself? Do you understand what life will be like if you take the long road and try to make your ideas a reality? We'll give you a real taste of this.

Aspiring Entrepreneurs: You are already starting or keen to start a business. By the end of Startup Immersion, you'll have moved your idea forward, gained the confidence and new skillset to progress at far greater speed.

You'll get

  • A no-strings-attached taste of the life of a startup founder
  • Inspiration on how to generate new business ideas
  • experience for your CV to demonstrate transferable skills such as innovation and entrepreneurship

You will

  • Meet other likeminded people who want to start something
  • Test your business idea in a team, and learn how to make it work
  • Gain the skills and confidence to start a business
  • Have the option to continue with your business, with the support from experienced business founders

What's next?

After Startup Immersion, you'll be welcome to join other Source education: workshops, open interviews with successful technologists, presentation training, and peer-support groups to continue progressing your project. This is an open door to ongoing support.

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