Leeds Digital Lunch: The Leeds Sport Digital Content Story II

location The Adelphi Hotel | 12.30pm-1.30pm, Wednesday 10th September

Leeds is home to a wide variety of people working for sports brands of all shapes and sizes – from the biggest sports brands on earth to niche start-ups in every area, and supported by an agency community that is helping them with campaigns of all types.

The Leeds Sport Digital Content story events are designed to showcase some of that work, and highlight Leeds’ growing standing as a centre for excellence in digital sport.

Following on from the first Leeds Sport Digital Content story last year, in this panel session we’ll continue to focus on some of the individuals involved and hear their stories of working in sport.

They bring with them a wealth of experience from a variety of different brands and we’ll explore the challenges that they’ve faced in their careers so far.

The event is in informal surroundings and free to attend. Refreshments are provided by our friends at Orchard.

The event will be live blogged.

Full details on the digital lunches are at: www.ermlikeyeah.com/leeds-digital-lunch/


  • Paul Lemon

    15 years developing award winning digital content for a wide range of sectors including financial, sport and kids TV. Currently Technical Product Manager for the delivery of sport data feeds and data content on the BBC sport website, red button and connected tv. Previously Technical Director at Leeds agency MadeByPi working with UEFA, HSBC, Disney and BBC.

  • Pitchero

    Mark Fletcher is the Co-Founder and CEO of Pitchero, an online sports network for the semi pro and amateur sports community. Mark graduated from Loughborough University in July 2007 and two days later founded Pitchero. With minimal angel investment, Pitchero has grown to be one of the UK's biggest sports websites and one of the top three global rugby websites by traffic. As of July 2014, 12,000 clubs from across the globe had registered with Pitchero and 4.4 million unique users visit a Pitchero web page each month. Over 1 million active players, parents, coaches and club officials have joined a Pitchero powered website. Pitchero's primary service is to provide clubs, leagues and county organisations with the tools they need to build a website, manage their membership and increase their online revenue.

  • Russell Stopford

    Russell is the Product Development Director, Direct to Consumer at PERFORM. Russell joined in 2013 from Manchester City FC, where he was Head of Digital. As part of his role, Russell is responsible for bringing to market PERFORM’s digital consumer products across the group’s portals including Goal, the world’s largest digital football brand. During his time at Manchester City, Russell led the Club’s digital and media activities including its multi-award winning website mcfc.co.uk, City TV, the club’s 3rd party channels including Facebook, Twitter and the rapidly growing YouTube channel, and drove the club’s strategy across mobile, social, digital and media. Prior to that role, Russell held the position of non-executive Chairman of Glow Labs, a digital media agency specialising in websites, interactive apps, social networks, video and CRM (Salesforce). Previous roles include being the Chief Creative and Technology Officer of Met Film, the UK's fastest growing film education business, and the Creative Director of Magic Lantern, a multi award-winning converged media production company. Russell holds a BA (Hons) in Physics from the University of Oxford, and following that studied Artificial Intelligence as a postgraduate at the University of Edinburgh.


  • Orchard

    Orchard is the North of England's largest digital, creative and marketing recruitment consultancy. For live jobs follow @Orchardjobs. Tweets by @Orchard_Al


  • Simon Banoub

    B2b & Group Marketing Director at PERFORM, looking after b2b content brands. Boro & Farsley AFC fan. Gamer. Left-footer.

  • Simon Wilson

    Digital service/product/experience/things maker. Leads @StudioOfThings. I wanna give you some good frequencies.


The Adelphi Hotel

3-5 Hunslet Rd, Leeds, United Kingdom

map Open in Google maps | Apple maps | Citymapper

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