Lunch & Learn | Game-Changing Millennial Marketing: A Playbook from Yum! Brands

Discover how social listening helps brands reinvent marketing for the elusive millennial audience.

Are you keeping up with your millennial audience? What really works to reach the generation that has upended traditional marketing methods? Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging this elusive target through insights gleaned via social listening.

Hear from Andrew Ashton, who leads The Social Hive at Yum! Brands, about how his company is reinventing marketing and winning big with millennials. He will share:

• Best channels to connect with millennial consumers

• Yum! Brands playbook to expand millennial reach dramatically

• Innovations that show what’s truly happening at scale and how you can take action on those insights

If you're unable to join us in person, use this link to watch the webinar live:

ABOUT NETBASE: NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation.


  • Andrew Ashton

    Social Media Analyst at Yum! Brands. Andrew leads The Social Hive team at Yum! Brands, focusing on global social intelligence and insight implementation for KFC, Taco Bell and Pizza Hut. His group provides brands 24-hour social listening and has helped Yum! Brands’ global digital marketing teams integrate social insights into their day-to-day activities. Andrew's team has trained more than 500 associates worldwide on using the NetBase social listening tool.

  • Pernille BruunJensen

    CMO at NetBase. Pernille leads marketing efforts for NetBase. A well-rounded international business professional who has lived and worked around the world, she previously was VP Global Expansion & CMO Global Marketing at Intuit, leading the worldwide expansion of QuickBooks Online. She also was GM of Intuit’s UK operation. Pernille also has held senior marketing positions at Johnson & Johnson and Kraft Foods.

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