We need more mischief

location Bank Of Ireland - 1 Grand Canal Square | 6 PM-7:30 PM Tuesday 26 April 2016 (GMT)

Fun matters. Let's make more of it.

In this world of perfectly-shot hot dog legs and my-life-is-so-perfect status updates, we need more fun, humour, mischief and whimsy. Where is the Monty Python of mobile or the South Park of social?

Making people grin or giggle is an incredibly powerful way to grab their attention. From Medium's brilliant release notes to ridiculous 404 pages through to Cat Facts apps or shipping your enemies glitter, people are starting to see the massive engagement that making someone smile can deliver.

This session will look at concrete examples of whimsical UI and UX, mischief in marketing and look at how people are using humour as a means of user acquisition, engagement and retention.


Bank Of Ireland - 1 Grand Canal Square

Grand Canal Square Docklands, 1, Grand Canal Square, Grand Canal Quay, Dublin, Ireland

map Open in Google maps | Apple maps | Citymapper

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