January 5th - Lee Maicon - Chief Strategy Officer 360i
Lee Maicon is Chief Strategy Officer at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help them thrive.
Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career with experience in account planning and strategy with brands such as Coca-Cola, Smirnoff, Tide and Kraft.
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