Open Strategy event #2: strategic narrative

location VCCP Media | 6:30 PM Tuesday 19 July (GMT)

The second Open Strategy 'School of Planning' event on developing a strategic narrative.

Schedule: 6.30-6.45: Drinks & mingle, 6.45-8.45: Speakers, 8.45-9.15: Q&A, 9.15 onwards: Pub (optional).

Speakers: Michael Lee, Chief Strategy Officer at VCCP; Laurence Horner, Head of Planning at Lucky Generals; Henry Bilson, Planner at VCCP.

Topics include:

  • Influencing through storytelling: strategic narrative, distillation and rhetoric.
  • Strategic narrative for briefs, awards papers, and results.


VCCP Media

Francis St, Westminster, London SW1P 1DH, UK

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