Can we trust the data & do we need it?
“Imagination is more important than knowledge.” Albert Einstein
Measurement has become a PR buzzword du jour in recent years.
With each year, the claims of what can be achieved become grander. And now the influence of data in that process is becoming more prominent.
But what if we’re wrong? The advertising industry has used data for the past quarter century. Yet now, its senior figures are saying that all this data comes at the cost of creativity.
In PR, there are key names making waves with measurement, data and analytics, but how many clients are using it? And in the spirit of measurement – surely that is the ultimate outcome.
So we are going to host the debate.
Can we trust the data and do we need it?
The panel, chaired by Hotwire’s Andy West, on Wednesday 26th March 2014 includes: Will McInnes, CMO, Brandwatch, Richard Bagnall, Social Media Chair, AMEC, Peter Sigrist, MD, 33 Digital, with more names to be announced.
69 Wilson St, Islington, London EC2A, UK
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