Brand Purpose: Can it evolve from 'doing good' to include 'doing less harm'?
Please join Helen, Rob, Tom, Ben, Donald and Jonathan at the fourth ‘Purpose Disruptors’ meet-up. The networking group for people in advertising, media and other creative industries to come together and explore how we might make our industry more purposeful and responsible.
We’re fascinated by the possibility that ‘brand purpose’ can evolve from ‘doing good’ to include ‘doing less harm’. This maybe necessary if we are going to address the big social and environmental challenges we face.
With over 30 people at the last session, we learnt we need to be structured in how we are together. So, a focus question for discussion will be ‘What is the difference between doing more good and doing less harm?’ Then, what actions are we taking, or can take, in line with this? We’ll be joined by Dr. Orit Gal, complexity theorist from Regents University. Orit will share some thoughts on how complex systems, like the communications industry, change. (Orit was instrumental in helping write the Comms Lab report, Reclaiming Agency).
Purpose Disruptors is created for people who are asking questions like: How can I persuade my company to be more responsible? How can I influence client work to be more purpose-led? What actions can I take, from where I stand?
Join us if these questions resonate and you believe our industry has the potential, people, skills and scale to make a positive impact on the world around us.
All are welcome. We look forward to seeing you there
Helen Brain, Strategy Director and Social Change Hub Co-Lead, Mediacom
Ben Bleet, Partnership Lead, Mediacom
Rob McFaul, Co-Lead Mindshare Purpose
Tom Tapper, Co-Founder and Creative Director, Nice & Serious
Donald Cameron, Freelance Strategist
Jonathan Wise, Co-Founder of the Comms Lab
An event page by Jonathan Wise
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