How do you balance the need for purpose with the requirement for growth?
Please join Helen, Rob, Tom, Ben, Donald, Lisa and Jonathan at the fifth ‘Purpose Disruptors’ meet-up. The networking group for people in advertising, media and other creative industries to come together and explore how we might make our industry more purposeful and responsible.
This month we’re joined by our friend Andy Last, CEO of MullenLoweSalt. MullenLoweSalt was a BCorps before it was cool and as a veteran of the area of ‘Purpose’, Andy has got lots of experience of managing an agency and clients through the choppy waters of trying to do the right thing and making money.
Andy is going to talk about why “How do you balance the need for purpose with the requirement for growth?” is such a key question. How to balance the requirement to be commercial, have a clear purposeful positioning and maintain a unique culture? You want to grow to do more work that makes a positive difference, but sometimes you’re asked to do things you’d rather not. It promises to be a fascinating talk followed, as always, with the opportunity to discuss what this question means for us in the room.
Purpose Disruptors is created for people who are asking questions like: How can I persuade my company to be more responsible? How can I influence client work to be more purpose-led? What actions can I take, from where I stand?
Join us if these questions resonate and you believe our industry has the potential, people, skills and scale to make a positive impact on the world around us.
All are welcome. We look forward to seeing you there
Helen Brain, Strategy Director and Social Change Hub Co-Lead, Mediacom
Ben Bleet, Partnership Lead, Mediacom
Rob McFaul, Co-Lead Mindshare Purpose
Tom Tapper, Co-Founder and Creative Director, Nice & Serious
Donald Cameron, Freelance Strategist
Lisa Merrick, Strategist, Nice & Serious
Jonathan Wise, Co-Founder of the Comms Lab
CEO MullenLowe salt, author of 'Business on a Mission'
An event page by Jonathan Wise
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