Street To Peak

location Runway East | 6:30 PM Thursday 16 October — 12 AM Friday 17 October 2014 (BST)

Street To Peak: Shoreditch Showcase

Runway East presents: Faction, Blaze, Plume, Hövding, Planks, Douchebags, Mons Royale, SunGod, FATMAP

Runway East hovers high over Old Street Roundabout, and is home to a new wave of creators re-architecting how great products are designed, made and sold. On Thursday 16th October, nine young, creative action sports brands will touch down at Runway East to present their innovative bike, ski and adventure products.

Each brand has its own identity, a restless sense for adventure. In a contemporary world where fashion and tech collide, these brands see the need for new equipment and tools in the great outdoors. It is their unique ‘street to peak’ stories that have pulled revolutionary ideas directly into the enterprising play ground of London and Shoreditch.

In addition to the expo, Runway East will host a ping-pong playing, roller skiing, skyline glowing after-party. With electrifying up and coming DJs, free pop-up bar and over 250 guests, this winter launch event is set to reflect all of the pioneering, adventurous energy of these exciting, fast paced brands.


  • Vita Coco

    Vita Coco Coconut Water's an all-natural, fat-free, cholesterol-free, nutrient-packed, potassium-stacked, mega-electrolyte coconut water! Hydrate Naturally!


  • Factionskis

    Faction Skis - Designed in Verbier, Switzerland. Handmade in the European Union.

  • Blaze.

    We reinvented the bicycle light so that no cyclist remains unseen. Check out our Laserlight - available now!

  • douchebags

    Douchebags is a global company that provides the modern explorer with the lightest and smartest travel gear. Developed as a collaboration between skiers, snowboarders, surfers, designers, engineers and airport baggage handlers as well as the Norwegian University of Science and Technology, all our products are the fusion of passion and needs.

  • Mons Royale

    We create versatile merino clothing with tech and style that action and outdoor lifestylers can love everyday.

  • Planks Clothing

    Planks Clothing - WE LOVE SKIING. #DropCliffsNotBombs

  • SunGod

    Custom polarised sunglasses. Built to last, take them #alongfortheride. Tag us @we_are_sungod.

  • Plume Mudguard

    The recoiling bicycle mudguard. Recently nominated for the Designs of The Year Award, 2014

  • Fatmap

    Tweeting the best of ski news and opinions. FATMAP is coming. Winter 2014/15. #skimore

  • Runway East

    A work & community space for re-architecting how great products are designed, made & sold. Ops Director @charlotcrowther Collaborators @alexhoye @philippstoeckl


Runway East

207 Old Street, London EC1V, UK

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