Meet the people at the vanguard of purpose driven innovation and explore what this means for your agency
Purpose is an idea that’s here to stay. Shifting macro-trends, like climate change, millennial workers and social inequality mean that, just like Globalisation and Digital before it, Purpose will be a transformational force across the business world and the communications industry within it.
How can agencies get practical to take advantage of purpose? What does purpose-led innovation really look like? What are the obstacles and opportunities along the way?
At the Comms Lab, we’ve had a birdseye view over the last few years of the different ways the industry is trying to systemically improve the impact it has on our world. This evening is to celebrate and learn from some of the early pioneers driving the purpose wave.
We’ll hear from Jonathan Trimble, CEO of 18 Feet, about becoming the UK’s first BCorps advertising agency, Nicky Young, Group M.D. at MullenLoweSalt about creating a purpose-led culture internally and for clients, Sereena Abbassi, Head of Diversity & Inclusion M&C Saatchi Group & Founder of All Here, on pioneering diversity, inclusion & accessibility, Rob McFaul Client Director & Co-lead of Mindshare Purpose about how Mindshare are integrating the Planning for Purpose toolkit he designed into offices across the world, Lucy Aitken from WARC sharing observations from this years WARC Brand Purpose Awards, and Ella Saltmarshe, co-Founder of the Comms Lab on what we’ve learnt from working with agencies exploring how to become more purpose-led.
The event, held in partnership with Mindshare, will help you navigate the wave of purpose disruption and explore how you can make a positive impact from where you stand, whether you’re in a small independent agency or a big networked one.
1 St Giles High St, London WC2H 8AR, UK
An event page by Jonathan Wise
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